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Happy Trails

by Brooke Adams

Surely there is a “Fredism” that fits this occasion. You know, one of those cowboyesque sayings that Fred Esplin MA’74 is known to have at the ready to sum up any situation. Maybe: “Well, there’s an embarrassment of riches here.” Or: “Looks like the cow finally got out of the barn.”

At the end of January, Esplin stepped down as vice president for institutional advancement, the capstone of his 40 years at the U. He joined the university in 1979 as director of marketing for KUED Channel 7; in 1981, he was named general manager of KUED, and he later also served as associate director of media services and the Utah Education Network (UEN). Esplin was appointed a vice president in 1999. He is now continuing to work on a handful of projects for the university on a part-time basis.

A native of Cedar City, Esplin has a barnful of accomplishments at the U. Among them: helping to conceptualize UEN; raising the profile and production quality of KUED; establishing a professional marketing operation and consistent branding for the U; helping convince the state legislature that Utah should adopt an educational pathway for undocumented students; and leading a $1.65 billion capital campaign for the U and launching a second.

Esplin leaves the U wistful, perhaps surprised at how quickly 40 years flashed by, and, most of all, grateful. “I never imagined in my wildest dreams I would have the opportunities I have had,” he says. “I feel very fortunate. I really do.”

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