Advertising

Published quarterly, Continuum, the University of Utah’s award-winning magazine, is distributed to approximately 270,000 households annually, including alumni, faculty, staff, friends, and supporters. The Fall issue is distributed to about 115,000 addresses, with Spring, Summer, and Winter issues to approximately 52,000 each.

Quarterly Frequency: Spring (early March), Summer (early June), Fall (early September), Winter (early December)

• More about Distribution and Demographics
• Download an Advertising Rate Card (PDF)
• Download Advertising Art Requirements (PDF)

RATES AND REQUIREMENTS

• All rates are net
• All ads are in full color

Advertising Rates (Winter, Spring, and Summer Issues)

Dimension	1X (open rate)	2X	4X
Full page	$2,290	$2,290	$1,947
Half page	$1,490	$1,341	$1,267
One-third page	$690	$621	$587

Advertising Rates (Fall Issue)

Dimension	1X (open rate)	2X	4X
Full page	$3,900	$3,510	$1,947
Half page	$2,500	$2,250	$1,267
One-third page	$1,200	$1,080	$1,020

Advertising Rates – Prime Placement (Winter, Spring, and Summer Issues)

Placement	1X (open rate)	2X	4X
Inside Front Cover	$2,690	$2,421	$2,287
Inside Back Cover	$2,690	$2,421	$2,287
Outside Back cover	$3,190	$3,159	$2,712
Page 3	$2,250	$2,025	$1,913

Advertising Rates – Prime Placement (Fall Issue)

Placement	1X (open rate)	2X	4X
Inside Front Cover	$4,400	$3,960	$3,740
Inside Back Cover	$4,400	$3,960	$3,740
Outside Back Cover	$5,200	$4,680	$2,712
Page 3	$2,500	$2,250	$2,125

Advertisers that commit to a full-page advertisement in all four issues of the magazine are considered Continuum “Corporate Sponsors” and will be recognized as such in each printed issue, as well as online, with an ad of the same display value in the respective PDF-version of Continuum, which offer click-through capability to each sponsor’s URL, as well as a text link to each sponsor’s Web site in the online html version.

 

Advertising Specs

Inside Front Cover (bleed)
Inside Back Cover (bleed)
Full Page (bleed)
Page 3 (bleed)
Trim Size: 8.375” x 10.875”
Bleed Size: 8.625” x 11.125”
Live Area: 7.375” x 9.625”

Outside Back Cover
7.375” x 8.875”

Full Page (no bleed)
Page 3 (no bleed)
7.375” x 9.625”

Half-page Island
7.375” x 4.5625”

One-third Page
2.3472” x 9.125”

Submission Requirements

All ads should be submitted electronically via e-mail, CD, or DVD media. Any spot ink colors or color images should be converted to process CMYK color. Total ink coverage should not exceed 300%. Any placed graphics should be at least 300 ppi resolution.

The preferred file format for ads is a PDF document. Compression settings of grayscale and color images in the PDF should be set at 300 ppi down sampling, with the image quality set to maximum. Preferred Color Destination setting is U.S. Web Coated (SWOP) v2.

Other accepted ad file formats are JPG (set compression to highest quality), TIFF, or EPS (convert all text to outlines).

Contact:
Bill Lines
Advertising Executive
Continuum, (801) 581-3718 direct line
(888) 863-8256 toll-free
E-mail Bill

Send hard-copy production materials to:
Continuum magazine
Attn: Bill Lines
Alumni House
155 S. Central Campus Drive
Salt Lake City, UT 84112

Acceptability

Continuum reserves the right to refuse advertising that is
deemed to be in poor taste, not within reasonable bonds of accuracy,
or otherwise deemed unacceptable by the Publisher. Advertising should
be sensitive to minorities, gender and political issues, and respect
the general mission of higher education. Rates and these policies are
subject to change.

Copy and Contract

• Cancellation of copy shall not be accepted after applicable closing
  date of publication.
• Continuum is not responsible for errors in key numbers.
• If space is reserved and advertiser does not meet copy deadline,
  publisher may insert a previous advertisement.
• Positioning of advertisements is at the discretion of the Publisher.
  Exceptions to this can be made if the Publisher in writing acknowledges
  a request for specific preferred positioning.
• All advertisements are accepted and published entirely on the representation
  that the agency or advertiser is authorized to publish the entire
  contents and subject matter thereof. In consideration of the publication
  of advertisements, the advertiser and agency will indemnify and hold
  the Publisher harmless from and against any loss or expenses arising
  out of advertisements. This includes, without limitation, those resulting
  from claims or suits libel, violation of right of privacy, plagiarism
  or copyright infringement, or unauthorized use of a person’s
  name or photograph.
• In consideration of the Publisher’s viewing for acceptance,
  or acceptance of any advertising for publication, the agency or advertiser
  agrees not to make promotional or merchandising reference to Continuum magazine in any way except with the express permission of the Publisher
  for each such use.
• The Publisher reserves the right to reject or cancel any advertising
  for any reason at any time.
• No conditions, printed or otherwise, appearing on contracts, orders
  or copy instructions that conflict with the Publisher’s policies
  will be binding on the Publisher.